air jordan sneakers Chinese Health Pr jordan sneak

lth products manufacturer in China 2 / 3 of SMEs, the product has the following features: First, use a wide range of natural materials jordan sneaker, most of the traditional health promotion based on the basic design of the product; Second, health-care functions are concentrated about 2 / 3 of the product features focused on immune regulation, anti-fatigue and blood lipid area; third, with traditional food patterns quite different; 4 is not high-tech products, especially the lack of capability to develop a new generation of health food.
China's accession to the World Trade Organization, making exposure to the Chinese health care products companies in the global industrial chain. Chinese health products industry, fatal flaw, a lack of R & D and innovation so obvious in contrast Chinese and foreign health care products industry, you can find such a phenomenon, the developed countries tend to focus more on product development and innovation, and China's health care products business from the beginning R & D investment into low and high advertising investment cycle. According to statistics, in the mature markets, strong capital base and look at long-term business concept, the United States, Japan and other developed countries, health foods advertised big business R & D investment is huge, and constantly develop innovative products with high technological content, advertising investment is not large, for example, to produce health food Nutrilite Amway Corporation, known around the world have 97 advanced technology laboratory, employing over 700 scientists engaged in product research and development, improvement and quality management, each days to more than 500 of the pilot project, only one category on the Nutrilite employ 100 scientists air jordan sneakers, Amway and even set up its R & D centers to China to take advantage of local technical personnel and further improve its cost advantage, "R & D ? production? sale "of the industrial chain. In contrast, our domestic health food business, investment in R & D is generally small, most of its money into marketing, though the Shenyang Feilong, three have created their own institute, but the bombing because of its keen on advertising They really left very limited funds the Institute to make it difficult for new products come out, eventually led to their decline.
More importantly cheap jordan sneaker, abroad, many health care products company's production and its marketing is separate, but in our case, this is the one between the two. Enterprises are not only wants to produce it wants to sell, even after the earnings go into marketing, production companies are now marketing costs accounted for a large piece, so research and development costs reduced. If the dealer to share the marketing of this piece of work, manufacturers would be part of the profits after the cost of new product development, use, used in research on how to improve product quality, so that scientific and technological content of China's rising health care products. Our health care products companies mostly a product to conquer the world once the end of product life cycle, companies also follow disappeared. If the enterprise itself could engage in research and development, it will need to develop according to market new products and keep them in the development process to adjust, more in line with consumer demand for products to enhance their market competitiveness and extend their product life cycle.
Domestic health care products companies not only R & D investment and lack of real understanding of market researchers. Foreign health care products companies have their own dedicated R & D team, most of its researchers have medical schools and the double degree of Business Administration, both medical experts who understand the market, can be developed according to market demand of a product, and then continuously study the market and its improvement, such R & D products and market them fit, while the domestic market researchers simply do not know, sitting at home think how good their products, 1.2

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