Nike 6.0 Be Your Own Brand

How then can we be a brand?
Branding, in a simple means of speaking, is a way of saying that someone belongs to us. You own your body, your personality, so you are in every sense of the word,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], your brand.
Brands carry values.
Our functional value can be the way we work, the way we carry out tasks, the way we solve problems. We can convey a sense of dependability and credibility by the way we carry out our duties and responsibilities, on the work, family and social fronts. Punctuality, thoroughness, efficiency are manifestations of our functional values.
Be Your Own Brand
These can be functional, expressive and chief values. Functional values cares product performance. Rolex watches deliver quality timekeeping; Coca Cola refreshes; Singapore Airlines attempts lofty quality client service.
See yourself as a mark. Discover your own Unique Selling Proposition and create your own article.
We are,[link widoczny dla zalogowanych], accordingly, in numerous ways a brand. How we want to rank ourselves to others is completely up to us. But the values must mate the positioning, otherwise our `branding’ becomes a fallacy.
Expressive values focuses on what the buyer wants. Harley Davidson motorbikes epitomises emancipation and venture; Tag Heuer watches convey youthfulness and athleticism.
These can go as or against us, relying above the picture we want to characterize and the environmental context we are in. For example, trying to look Bohemian in a valid firm, for instance, would not be too fitting.
Central values are among us and it shows itself through our symbol. These values are revealed in the path we remedy our kin,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], our co-workers and our friends. It is disclosed in periods of crisis,[link widoczny dla zalogowanych], in times of celebrations and in times of completion. It manifests itself through our honesty. It shows what we really stand for in life. Central values are what we really are and it is felt at an and always who meet us.
Originality namely simply a couple of fresh eyes. – THOMAS W.HIGGINSON
Central values form the key to whichever production and it permeates the very essence of consumer’s belief systems. Virgin, through its founder Sir Richard Branson, conveys an image of irreverence and bold do. Apple, through its iMac, iBook and iPod, convey iconic ownership status.
We tin deliver our expressive amounts via our attire, our adornments (watches, jewellery, automobiles) and our hobbies. It is revealed via the melody we hear to, the books and magazines we read, the movies we watch. These reveal our personality, how we feel almost ourselves and how we ambition the globe to look us.

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