Nike Air Max 24-7 Case Studies Prove Hotel Search

v class="googleright">I have a favourite analogy about hotels and how they should view their website and online marketing initiatives; it usually strikes a nerve pretty close to home…
Imagine if you printed 1,000 beautiful,[link widoczny dla zalogowanych], four colour, ten page brochures that stunningly captured the unique nature of your hotel at ten bucks a piece…and then locked them away in a cupboard…how effective would they be? Or how about creating a masterful piece of direct mail that is riveting, stimulating and worth a Pulitzer Prize…and then never sending it out? About now you should be feeling very, very guilty…not about those 500 brochures still left in your cupboard (oops!), but about not driving your website hard enough…
Building a great website without Search Engine Optimisation is the same as those brochures or that direct mail piece; no matter how captivating the text or how breathtaking the dynamic imagery, if no-one can find your website when they are searching online for that "luxury San Diego hotel", that "romantic B&B outside Paris" or that "adventure scuba holiday in the Maldives", then you have wasted your money. Not only that, but the smart competition has already optimised their site and are reaping the rewards; and you are missing those rewards.
What rewards I hear you ask? My last article received an extraordinary response from the industry (well,[link widoczny dla zalogowanych], over 100 emails anyway…I've just finished answering the last few today)…some genuinely asking for help, which I am always happy to try to provide, but more than a few were saying "Show me the money!".
And it's a fair call. So, this week we polished up a couple of Case Studies on Hotel Search Engine Optimisation projects that we have recently completed and posted these on our website for everyone to see.
To be honest, we picked a couple of the best ones for the Case Studies but when we looked at a range of sites that we have worked with over the last year, the results have been very pleasing overall…and these hotels are still our clients which, when invoicing time comes around each month, is the ultimate test of client loyalty.
In Case Study One, we picked a mature four star inner city hotel with over 400 rooms, extensive conference and events facilities and multiple food and beverage outlets. They had a "mature" website that had been upgraded to include a Content Management system five months earlier but they hadn't done much with it. Through applying sensible Hotel Search Engine Optimisation techniques, direct online revenues more than tripled in three months…conference and events online enquiries quadrupled with sales conversions occurring at a staggering when conference planners enquire online, they are ready to book!
The hotel invested $9,000 over three months and has since increased annualised online revenues by a conservative $420,[link widoczny dla zalogowanych],000 and still climbing…you wanted ROI? At a conservative 3.8% of incremental revenues, this is a remarkable result.
For Case Study Two, we looked at a recently refurbished, five star coastal resort hotel with approximately ninety rooms and serviced apartments; they also offer meeting space and breakout rooms to suit small to medium upscale conferences and corporate training. The budget here was a little tighter so we focussed on boosting their premium "romantic weekend escape" market. Through our preliminary research, we also learned that they had welcomed some great,[link widoczny dla zalogowanych], premium corporate clients during the prior year that had also bought team building and bondi
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