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Recently during his Worldwide Partner Conference keynote Kevin Turner,[link widoczny dla zalogowanych], Microsoft’s COO,[link widoczny dla zalogowanych], informed partners of an interesting development. Apparently Apple has taken notice of Microsoft’s Laptop Hunter ads… and really don’t like them.
Apple doesn’t like them to the tune of having their lawyers contact Microsoft, telling them stop running the ads.
Below is the section from Kevin Turner’s keynote talking about how Apple isn’t a fan of the new ads:
"And so we’ve been running these PC value ads. Just giving people saying, hey, what are you looking to spend? "Oh,[link widoczny dla zalogowanych], I’m looking to spend less than $1,000." Well we’ll give you $1,000. Go in and look and see what you can buy. And they come out and they just show them. Those are completely unscripted commercials.
And you know why I know they’re working? Because two weeks ago we got a call from the Apple legal department saying, hey — this is a true story — saying,[link widoczny dla zalogowanych], "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I’ve ever taken in business. (Applause.)
I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we’re just going to keep running them and running them and running them."
So does Microsoft finally have this advertising thing figured out? Looks like they might be on the right track… finally!
Along with the Laptop Hunter ads, Microsoft is having some viral success with their new Internet Explorer 8 commercials featuring Dean Cain.
How do you like Microsoft’s Laptop Hunter ads? Tell us what you think.

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